Websites for physiotherapists and sports therapists

Someone searching for a physiotherapist is usually in pain and a bit fed up. They want to know three things fast: can you help with this problem, are you properly qualified, and when can they be seen. Many clinic websites bury all three under a page about holistic care and a stock photo of someone stretching on a beach.

We build the site around the patient’s question. The homepage says what you treat, where you are and how to book. Each common condition gets a short page in plain English: what it is, how you’d assess it and what treatment usually involves. You check every page for clinical accuracy before it goes live. A first-appointment page explains what to wear, how long it takes and what happens next.

Trust matters more here than in most trades. Your HCPC registration should be visible and easy to verify, alongside any professional body membership and the insurers that recognise you. Many patients come through private health insurance, so a clear list saves them a phone call to check. Prices for assessments and follow-ups, and your cancellation policy, sit on the same page. Rules on what clinicians can claim in advertising do apply, so we keep the wording measured and you confirm it against current guidance.

Booking is where most clinic sites lose people. We link straight to the system you already use, whether that’s Jane, Cliniko or something similar, so patients can pick a slot at ten at night without waiting for the phone to open. For anything that doesn’t fit a slot, a short enquiry form emails you directly. Add structured data, fast pages and a Google Business Profile that matches the site, and you have a better chance of being found by someone searching on their phone after a bad day at work.