Websites for builders and joiners

Most builders get work from word of mouth, and the website is where that word of mouth gets checked. Someone hears your name from a neighbour, looks you up, and wants to see a job like theirs, the area you cover and a way to ask for a price. Too many builder sites are a logo, a phone number and a stock photo of a hard hat. That’s enough to lose the job to whoever has better photos.

So we build around finished work. Each project gets a short page with before, during and after photos and a few sentences on what was involved: the extension, the oak frame, the stone wall rebuilt with lime. Photos from your phone are fine. When you finish a job, send us the pictures and we’ll add it. Over a year that builds into a portfolio that does your selling for you.

The quote form matters too. It asks the questions you’d ask on the phone: what’s the job, roughly how big, where is it and when do they want it done. It tells people to send photos by email or WhatsApp. You get the enquiry in your inbox with enough detail to decide whether to go and look, and the time-wasters tend to filter themselves out.

Then there’s being clear about where you work. List the villages and postcodes you cover, mention any minimum job size for further out, and show the insurance and trade memberships you hold. Link to the reviews you already have on Google or Checkatrade. People hiring a builder are nervous, and a site that answers their questions plainly makes them far more likely to pick up the phone.