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Our quality standards

How we check every website before it goes live

Every £47 a month managed website we build is designed for that business, then checked on phone and laptop sizes for readability, tap targets, broken images and search basics. A person then reviews the whole site before your domain is pointed at it.

Step by step

The six steps from your brief to a live website

Each step does a different job. Here’s what happens, in order.

  1. 01

    Finding out about the business

    We agree the pages, goals, tone, customers, services and the look before design starts.

  2. 02

    Choosing the design

    Type, layout and colours are picked for this business, not copied from a house template.

  3. 03

    Building each page

    Each page follows the same design while doing its own job, such as getting a call or answering a question.

  4. 04

    Automatic checks

    Every page is measured at phone and laptop sizes for contrast, tap targets, text running off the screen, broken images and structural faults.

  5. 05

    Fixing what the checks find

    Faults are fixed one by one. Design feedback is acted on without throwing away a page that’s otherwise good.

  6. 06

    A person reviews it

    Someone looks through the whole site as a customer would before your domain is pointed at it.

What we check

What every website must pass

Works properly on a phone

Phone layouts are planned, with a menu that works and the important things near the top. A desktop page squashed into a column doesn’t pass.

Easy to read and use

Contrast, text size, keyboard use and tap targets are measured, so a stylish choice can’t make the site hard to use.

Quick to load

Static pages, sensibly sized images and no page builder slowing things down keep the route from visit to enquiry short.

Google basics in place

Headings, page titles, descriptions, canonical addresses, structured data, robots rules and sitemaps on every site.

Safe code only

The page code goes through checks and approved lists before it can be published.

A person signs it off

Automatic checks catch faults that can be measured. A person judges whether the site is clear, believable and right for the business.

Website quality checks

What makes a good small business website?

A good small business website does a few plain things well. It says what you do and where in the first few seconds. It works on a phone, because that’s where a lot of your customers will look you up. It loads quickly, it’s easy to read, and it makes it obvious how to get in touch. Every £47 a month managed website we build is checked against that list before it goes live.

Why we don’t use templates

A solicitor in Shrewsbury and a florist in Welshpool need very different websites. So we pick the type, layout, colours and photos for each business. We’re strict about the things that can be measured, like contrast and tap targets, and leave the design free to suit the business. That’s how sites end up looking different without being hard to use.

How we check a website on phones and laptops

Every page is opened at phone and laptop sizes and measured automatically. The checks look for text that’s too faint to read, buttons too small to tap, content running off the edge of the screen, broken images and faults in the page structure. Anything that fails is fixed before you see the draft.

Is the website accessible?

We measure contrast, text size, keyboard use and tap targets on every page, so the site works for more people, including those using a keyboard instead of a mouse. Try our free colour contrast checker on your current site.

Is the website set up for Google?

Yes. Every site gets proper headings, page titles, descriptions, canonical addresses, structured data, robots rules and a sitemap, all produced by the same tested code. It won’t guarantee a ranking, but it means Google can read the site properly from day one. You can see how a page might look in results with our Google search preview tool.

Why is the site fast?

Your website is built as plain HTML pages ahead of time, with sensibly sized images and no page builder running in the background. There’s no database to slow each visit down. Fast pages mean fewer people give up before they call. Our website health page explains more.

Does a person check it?

Always. Automatic checks are good at catching faults you can measure. They can’t tell whether a page sounds right for a family butcher or a firm of accountants. A person reviews the whole site before your domain is pointed at it, and you see a private preview before anything goes live. Read more about the design and writing or how it works.

Questions

Questions about how we check websites

Is my website a template?

No. The type, layout, colours and photos are chosen for your business. The checks are the same for everyone, the design isn’t.

Will my website work on a phone?

Yes. Every page is checked at phone and laptop sizes, including the menu, text size and how easy the buttons are to tap.

Is the website accessible?

We measure contrast, text size, keyboard use and tap targets on every page and fix anything that fails before launch.

Is it set up for Google?

Yes. Headings, page titles, descriptions, structured data, robots rules and a sitemap come as standard.

Does a real person check the site?

Yes. A person reviews the whole site before your domain is pointed at it, and you see a private preview first.

What if I don't like something in the draft?

Tell us and we change it, as many times as it takes before launch. Those changes don’t count against your 10 a month.

£47 a month, £0 setup

Get a website that's been checked properly

Tell us about the business, check the proposed pages and domain, then decide. Your first monthly payment starts the design and writing.

No setup fee · No contract · Cancel any time

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