Websites for plumbers and heating engineers

A heating engineer’s website has one job before anything else: telling people you can work on their system. In a town that usually means a gas boiler. Out here it could be oil, LPG, a heat pump or a back boiler nobody has touched in twenty years. If the site doesn’t say which you cover, people move on to the next result.

So we start with the basics. Your registrations go near the top: Gas Safe, OFTEC, MCS if you install heat pumps, and any manufacturer approvals. Then a clear page for each kind of system you look after, written in the words customers use. Someone with an oil boiler in a farmhouse should be able to tell in seconds that you’re the right person.

Servicing and breakdowns need different handling. Servicing is routine, so a simple request form that asks for the boiler make, fuel type and preferred dates saves you phone calls. Customers can send a photo of the boiler data plate by email or WhatsApp. Breakdowns are urgent, so the site says plainly when you take them, what area you cover for emergencies and what to check before calling.

Heat pumps are worth their own page. Plenty of people off the gas grid are curious but unsure. A plain explanation of what a survey involves, which homes suit a heat pump and where to find current grant information builds trust, and brings in better enquiries. Add the villages you cover, link to your reviews and keep your Google Business Profile matching the site, and you’ve covered most of what wins the job. When your prices or hours change, an email to us is all it takes.