What's new
A short, easy-to-change page for new stock and new makers.
- Updated by email in a line or two
- Photos of the shelves, not stock images
- Featured makers and local producers
Web design for independent shops
Websites for independent shops
A website that shows what’s new on the shelves, keeps your opening hours right and gives people a reason to come into town, whether you sell gifts, books or cheese.
£47 a month, design, copy, hosting and changes included. No setup fee, no contract.
Before they get in touch
What customers check before choosing independent shops
- 1
Are you open?
Half-day closing, winter hours and bank holidays catch people out. If the website is wrong, they stop trusting it.
- 2
What's new in?
New books, new makers, a fresh delivery of cheese. Regulars check before they visit, and it gives them a reason to.
- 3
Can I collect it?
Click-and-collect or a reserve-by-phone service saves a wasted trip, if people know it exists.
- 4
What's on?
Author evenings, tastings and late-night shopping bring people in. They need dates well in advance.
What we put on the page
What we put on an independent shop website
Click and collect
A route to reserve or buy, linked to the system you already use.
- Links to your existing online shop or till system
- Reserve-by-email form for special orders
- Collection times explained clearly
Events
Signings, tastings, workshops and late openings in one place.
- Event dates listed in order
- Ticket links if you use a booking tool
- Christmas shopping evenings announced early
What you stock
The ranges, brands and makers people come to you for.
- Sections for each type of stock
- Local makers credited by name
- Gift ideas and vouchers
Finding the shop
Parking, accessibility and where you are on the high street.
- Pinned map and nearest car parks
- Step-free access noted honestly
- Hours that match your Google Business Profile
Found locally
Built for “gift shop near me” and for visitors planning a day in town.
- Structured data for hours and location
- Fast pages on a phone signal
- Clear town and street details
The write-up
What an independent shop website has to do
Independent shops win on things the big chains can’t copy: the stock you choose, the makers you know and the person behind the counter. The website’s job is to show that, and to answer the practical questions that decide whether someone makes the trip into town. Are you open, what’s new, can I collect it, and what’s on? A site that answers those quickly, on a phone, does more than a long one that doesn’t.
We start with the basics. Opening hours on the homepage that match Google, including half-day closing and winter hours. A what’s new page you can change by sending us an email and a photo. A page for each part of what you stock, with local makers and producers named and credited. Directions that include the nearest car park and whether there’s step-free access.
If you already sell online, through your own shop, a till system with online ordering or a marketplace, we link to it clearly so customers can order and collect. If you don’t, a reserve or special order form that sends requests straight to your inbox does the job for most bookshops, gift shops and delis.
Events give people a reason to come back. Author evenings, tastings, workshops and Christmas late nights all get dates listed well in advance, with ticket links if you use a booking tool. Keep the site current and it becomes the place regulars check before they head into town, not a page they found once and forgot. We write it all for you after a short call, and ten changes a month are included.
Shropshire & Powys borders
Websites for independent shops in Shropshire and Powys
Independent shops are a big part of why people visit market towns here, from locals on a Saturday to tourists on a day out. A good website brings both through the door.
Shropshire
Shrewsbury
The county town's independent streets draw shoppers from a wide area. Show what makes you different and where exactly you are.
Shrewsbury page → Shropshire OswestryA market town where market days bring people in from the villages and over the border. Make your hours and market day offers clear.
Oswestry page → Powys WelshpoolA market town with a loyal local trade. Welsh-language touches on the site suit the Welsh-speaking families who shop there.
Welshpool page → Powys NewtownPowys's largest town and the main shopping centre for the villages around it. Click-and-collect saves a long drive for nothing.
Newtown page → Shropshire LudlowLudlow's food reputation and historic centre bring visitors who seek out independent shops. Delis and gift shops do well to list local producers.
Ludlow page → Powys KnightonA small town on Offa's Dyke where walkers pass through. Opening hours and a clear sense of what you sell catch them as they arrive.
Knighton page →Example sites
Example website designs for independent shops
View the site The Corner Bakehouse
Friendly & approachable
Warm colour, rounded shapes and a conversational tone for a business that lives on local word of mouth.
View the site Sage & Stone Apothecary
Natural & organic
Sage and terracotta rather than spa green, for a shop that mixes its own products by hand.
View the site Clayhouse Pottery Studio
Playful & creative
Hard shadows, tilted photos and a marquee of its own selling points, cheerful without losing the timetable and the prices.
Questions from independent shops
Can you build us an online shop?
We don’t build shops, but if you already sell through an online shop, a till system with online ordering or a marketplace, we link to it clearly so customers can order and collect.
Can customers reserve items through the website?
Yes. We can add a simple reserve or special order form that sends each request straight to your inbox, so you can confirm and set it aside.
How do we keep the what's new page fresh?
Email us a line and a photo, such as “new candles from a local maker in this week”, and we update the site, usually the same day. Ten changes a month are included.
Will the site help people find the shop on Google?
Every site is built with accurate hours and location in structured data and fast pages. We’ll also help you keep your Google Business Profile consistent with the site.
How much does it cost?
£47 a month, including design, writing, hosting and ten changes a month. There’s no setup fee and no contract.
Retail
More retail website guides
An independent shop website for £47 a month
A website designed and written for your business, hosted on UK servers and kept up to date, for £47 a month. We write the words, and you check every page before it goes live.
No setup fee · No contract · Cancel any time