A bakery website mostly answers questions people would otherwise ask at the counter or down the phone. What’s baked today, what time you close, whether there’s anything they can eat with a nut allergy, and how much notice you need for a birthday cake. Every one of those questions answered online is one less interruption at seven in the morning.
Celebration cakes deserve their own page. They’re often the most profitable work a bakery does, and the enquiries are usually vague. A good form asks for the date, the number of guests, flavours and any allergies, and states your lead time and deposit terms. Add a gallery of cakes you’ve genuinely made and the enquiries that arrive are ones you can quote for straight away.
Allergen information needs care. Customers with coeliac disease or nut allergies check before they visit, and pre-packed for direct sale items need full ingredient labelling under Natasha’s Law. We write a clear page from what you tell us, including an honest note about shared kitchen surfaces, so customers can make their own decision. Your food hygiene rating belongs on the site too.
Then there’s the bake list. Sourdough days, the Saturday croissants, hot cross buns from Lent and mince pies from November. A short, accurate list you change by sending us an email is worth more than a long page nobody updates. If you supply cafés or farm shops, a separate wholesale page gives trade buyers a proper way to get in touch.