Twenty-nine example concepts, all browsable
Twenty-nine websites. Twenty-nine different businesses.
Every one built the way yours would be — planned, designed and written for a specific trade with specific customers. Click any of them and look around properly: every concept has a working homepage and detailed inner page, rather than being a static mock-up.
29example sites to browse
9distinct design directions
61working pages to explore
29individual business identities
Find your direction
Start with how your business should feel.
Inside the decisions
Four concepts, explained beyond the screenshot.
These are design studies for fictional businesses, not client results. They show how the brief becomes structure, visual direction and a useful set of pages.
Accountancy practice
Harbor & Co. Accountants
Reassuring before it tries to impress
Read the design study →
Garden designer
Fernrow Garden Design
Editorial, natural and built around the work
Read the design study →Trust and authority
For businesses where the first job is reassurance.
Accountants, solicitors, surveyors, consultants. Someone landing here is deciding whether to trust you with something that matters, so the design has to feel steady before it tries to be interesting.
Restraint and craft
For work that should speak for itself.
Architects, designers, photographers, studios. Generous space, quiet typography and photography given room, so the portfolio does the persuading rather than the layout.
Warmth and approachability
For businesses people walk into.
Bakeries, salons, family practices, local services. Friendly without being childish, and built so opening hours, location and phone number are never more than a glance away.
Energy and momentum
For businesses that need to feel alive.
Gyms, studios, clubs, events. Strong colour, confident type and photography with movement in it -- the design equivalent of a room with the music on.
Premium and considered
For businesses charging a premium.
Jewellers, private clinics, high-end trades, luxury venues. Deep colour, fine detail and unhurried pacing, because a site that looks cheap makes the price look wrong.
Natural and grounded
For businesses rooted in place and material.
Garden design, wellbeing, food producers, sustainable trades. Earthy palettes and honest photography, with enough calm in the layout to match what's being sold.
Playful and characterful
For businesses with personality to spend.
Creative services, independent retail, artists, children's services. Where being memorable matters more than being conventional, and the design is allowed to have a sense of humour.
Heritage and craft
For businesses with history behind them.
Traditional trades, pubs, family firms, restorers. Classic typography and warm materials, so decades of doing something properly actually read on the page.
Precision and clarity
For businesses selling expertise.
IT services, engineering, technical consultancies. Clean structure and unfussy design, because the goal is to look competent rather than creative.
About these examples
Honestly labelled
These twenty-nine sites are example concepts we designed and built to demonstrate range, for fictional businesses. They are not live client sites, and we would rather say so plainly than imply a client list we don't have.
Everything else about them is real: they were designed and written the same way, to the same standards, by the same people who would build yours. Each one includes a working homepage and a detailed inner page you can browse in full.
Your turn
Yours would be the thirtieth — and nothing like the other twenty-nine.
Tell us about your business, review exactly what we'll use, then your first monthly payment starts a design made specifically for it.
No setup fee · No contract · 10 revisions a month