Useful before you spend anything
Free website tools built for real decisions.
Plan a site, sharpen the words, check search snippets and catch quality problems. Every tool works in your browser, asks for no email address and gives you a result you can use.
Choose a job
Planning, SEO, copy and quality checks
These are deliberately focused tools, not automated audits dressed up as certainty. Each one explains its method and where judgement is still needed.
Website cost calculator
Build a realistic website budget before you speak to an agency. Choose what the project needs and see an indicative one-off range plus likely ongoing costs.
Use the free tool →CommercialWebsite ROI calculator
Turn traffic and enquiry assumptions into a simple commercial forecast. See potential leads, won jobs, revenue and how long website spend could take to recover.
Use the free tool →PlanningWebsite brief generator
Answer the questions a good designer should ask before touching a layout. The tool turns your answers into a practical brief you can copy, edit and send.
Use the free tool →PlanningWebsite page planner
Plan pages around customer questions and business goals rather than an arbitrary package limit. Your answers produce a suggested, prioritised site structure.
Use the free tool →CopyHomepage headline generator
Create useful starting points for the first line on your homepage. The generator combines what you do, who it is for, where you work and why customers choose you.
Use the free tool →SEOMeta title checker
Check whether a page title is descriptive, distinctive and likely to fit a search result. Character count and an approximate pixel-width test update as you type.
Use the free tool →SEOMeta description checker
See whether your proposed description explains the page and gives a searcher a reason to click. The tool checks length, wording and likely truncation.
Use the free tool →SEOGoogle search preview
Review your title, page address and description together instead of editing each in isolation. Switch between mobile and desktop-style previews.
Use the free tool →AccessibilityColour contrast checker
Test two colours before they become an unreadable button, menu or paragraph. The calculator reports the contrast ratio and relevant WCAG thresholds.
Use the free tool →PerformanceWebsite image size calculator
See how image choices affect page weight before publishing them. Add image count, average file size and a connection speed to estimate transfer time.
Use the free tool →PerformanceWebsite carbon estimator
Turn page weight and traffic into an indicative monthly data and emissions estimate. Compare the current page with a lighter target.
Use the free tool →DomainsDomain name quality checker
Test whether a proposed domain is easy to say, type and remember. The checker scores communication quality rather than pretending to know live availability.
Use the free tool →Local SEOLocal SEO checklist generator
Generate a practical checklist based on how and where your business serves customers. The result separates foundations, website work and ongoing proof.
Use the free tool →CopyCall-to-action checker
Test whether a button or link tells people what happens next. Add the action, its destination and the visitor’s likely concern for more useful feedback.
Use the free tool →ConversionWebsite trust scorecard
Review the evidence a cautious visitor looks for before making contact. Tick what your website genuinely shows and receive a prioritised trust score.
Use the free tool →From answer to action
Not sure which tool to start with?
A free website review gives you a human view of what matters most on an existing site.