Copy tool

Call-to-action checker

Test whether a button or link tells people what happens next. Add the action, its destination and the visitor’s likely concern for more useful feedback.

Private by design. Your entries stay in this browser and are not sent to WebHostGB.

Your inputs

Call-to-action checker

Change any answer and calculate again. Your entries never leave this page.

Your result

Complete the fields to begin

The result will appear here instantly. Nothing is uploaded or saved.

How the result is worked out

A useful guide, with the assumptions visible

The score looks for a specific action, a useful outcome, consistency with the destination, reasonable length and avoidable friction language.

Common questions

About this call-to-action checker

Is ‘Learn more’ always a bad CTA?

No, but it is weak when several links share the label or the destination is unclear. Specific wording usually improves orientation.

Should every CTA create urgency?

Only when urgency is genuine. False scarcity damages trust and is unnecessary for most service businesses.

From answer to action

Want somebody to turn the result into action?

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