Website health checklist

Eight questions that reveal whether a website is doing its job.

A website can look acceptable and still be slow, outdated, difficult to contact, invisible in search or impossible to measure. Use this checklist on the site you have now.

Check the essentials

Healthy means more than not broken.

Read each question as a customer on a phone, not as the person who already knows where everything is.

Does it feel fast on a phone?

A customer should not wait for a page builder, oversized photograph or animation before they can see what you do.

Is the next step obvious?

Every important page should make calling, emailing or sending an enquiry unmistakable—not leave visitors at a dead end.

Are the facts still accurate?

Old hours, areas, services or prices quietly damage trust because customers cannot tell which other details may also be wrong.

Can everything be used one-handed?

Navigation, buttons, forms and phone links need readable contrast and reliable tap targets on the device most customers use.

Can search engines understand it?

Clear headings, titles, descriptions, local relevance, structured information and a sitemap are foundations rather than tricks.

Do enquiries reliably arrive?

Forms need validation, spam handling, notifications and a visible inbox so a real customer is never silently discarded.

Can you see meaningful outcomes?

Page views alone are not enough. Calls, email taps and enquiries reveal whether attention is becoming an opportunity.

Could it recover from a problem?

Secure hosting, current certificates, monitoring and recent backups determine whether a fault becomes downtime or a manageable restore.

What the result means

One weak answer is a task. Several weak answers are a strategy problem.

The answer is not automatically a redesign. Sometimes the right fix is clearer copy, a repaired form or an accurate opening time. When the structure itself fights every improvement, replacing it becomes the better investment.

Talk through your current website

See everything before you commit

Your brief and price come first.

Tell us about the business, check the proposed pages and domain choice, then decide. The first monthly payment starts the design and writing.

No setup fee · No contract · Cancel any time