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Commercial tool
Website ROI calculator
Turn traffic and enquiry assumptions into a simple commercial forecast. See potential leads, won jobs, revenue and how long website spend could take to recover.
Private by design. Your entries stay in this browser and are not sent to WebHostGB.
How the result is worked out
A useful guide, with the assumptions visible
The calculator multiplies visits by enquiry rate, then enquiries by close rate and average customer value. It compares the resulting gross revenue with your website cost.
Common questions
About this website roi calculator
What conversion rate should I use?
Use your current enquiry data where possible. If you have none, run several scenarios instead of treating one guessed percentage as fact.
Should I use revenue or profit per customer?
Revenue shows sales impact; gross profit gives a more cautious break-even view. Use whichever matches the decision you are making.
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