Independent joiner
Joinery New
Confident craft without the trade-site clichés
The brief
The job the website needed to do.
Make a skilled local joiner feel precise and contemporary while keeping the route to a quote unmistakable. The work needed to remain the hero; the design needed enough character to make it memorable.
Design decisions
Creative choices with a reason behind them.
Start with the craft
A set-out-line visual language borrowed from joinery drawings rather than generic tool icons.
Make precision visible
Large, disciplined typography and a restrained workshop palette signal care and accuracy.
Earn the enquiry
Service detail and project proof appear before the quote prompt, so the call to action feels earned.
Page plan
The structure follows the business.
There is no fixed five-page template. These are the pages this concept needed to explain the offer and lead naturally to an enquiry.
01
Home
02
Services
03
Projects
04
About
05
Contact
What this demonstrates
The useful takeaway.
A trade website can feel designed without becoming decorative. Specific craft references create more identity than another photograph of tools on a bench.
A direction of your own
Your website would start with your business—not this layout.
Tell us what you do, who you need to convince and what makes the business worth choosing. We will plan the pages and design around that.
£47 a month · no setup fee · no contract