Garden designer
Fernrow Garden Design
Editorial, natural and built around the work
The brief
The job the website needed to do.
Give a garden-design practice enough visual distinction to feel premium while explaining a process that unfolds over seasons rather than ending with one launch photograph.
Design decisions
Creative choices with a reason behind them.
Echo the subject
A staggered image rhythm reflects the irregularity of a planted garden without harming readability.
Leave space for the work
Deep greens and soft curves are used selectively, giving project photography enough quiet space.
Explain the long view
The process covers what happens after the initial consultation and sets realistic expectations.
Page plan
The structure follows the business.
There is no fixed five-page template. These are the pages this concept needed to explain the offer and lead naturally to an enquiry.
01
Home
02
Projects
03
Services
04
Process
05
Contact
What this demonstrates
The useful takeaway.
The most credible visual idea came from the way the service behaves over time. A design system grounded in the business produces a stronger identity than a fashionable layout chosen in isolation.
A direction of your own
Your website would start with your business—not this layout.
Tell us what you do, who you need to convince and what makes the business worth choosing. We will plan the pages and design around that.
£47 a month · no setup fee · no contract