Awaiting review means the page has been designed and written, and is now with a person here who is checking it before you see it.
Why there is a review stage at all
Every page on every site is read by someone before the customer sees it. That is a deliberate cost we carry, and it is the main thing separating this from the “type a prompt, get a website” tools.
The reviewer is checking:
- Does it read like a real business rather than filler?
- Does it match what you actually said in your brief?
- Has it invented anything you did not tell us?
- Does the layout hold together on a phone as well as a desktop?
- Are the headings, links and images all doing something useful?
Pages that fail any of those get sent back and rebuilt before you ever see them.
How long it takes
Usually a few hours. Occasionally longer if we are busy or if the page needed rebuilding.
If a page has been sitting in Awaiting review for more than a working day, something has probably gone wrong — get in touch and we will look at it directly.
The other statuses
Preparing — the page is being designed and written. Nothing for you to do.
Awaiting review — designed, now being checked by a person.
Ready to preview — approved by us, waiting for you to look at it.
Live — published on your domain and visible to the public.
Changes in progress — you asked for a revision and it is being worked on.
Can I see it before the review is finished?
No, deliberately. The review exists precisely to stop you seeing a page that is not good enough yet.
Seeing a half-finished page would give you a worse impression of the final result and would generate revision requests for things we were already about to fix.
Do revisions go through review too?
Yes, every time. A revised page gets the same check as the original before it comes back to you.