For wedding and elopement photographers

Instagram gets you noticed. The booking happens on your website.

A couple finds you on social, likes three photographs, and then goes looking for the thing that decides it: full galleries, a price, availability for their date, and some sense of what you are like to have around for fourteen hours. If that lives nowhere, the enquiry goes to the photographer whose site had it.

Written for your businessPage count follows the briefPreview before launch

The pricing argument, settled

Why photographers hide it

The reasoning is familiar and not unreasonable. Every wedding is different. Put a number up and you compete on price alone. Get them talking first and you can explain the value, show the albums, build the rapport that turns an enquiry into a booking.

So the contact page says “get in touch for a bespoke quote”, and the theory is that the conversation does the work.

Why it costs you more than it saves

Couples budget before they browse. They have a figure, and a photographer with no visible price is filed under “probably too expensive” and skipped, silently, with no enquiry for you to convert.

Meanwhile the enquiries you do get are from people who had no idea and are shocked by the number, so you spend evenings writing careful replies to weddings that were never going to book.

“Full-day coverage from £1,850” does two jobs. It stops the couples on a nine hundred pound budget wasting your time, and it reassures the ones with two and a half thousand that you are in their range and worth the enquiry.

Built in

What we put on a wedding photographer's site

Full galleries, not highlights

Couples want to see a whole wedding start to finish. It answers the question a grid of best shots never does: are you good all day, or just for ten minutes at golden hour.

A starting price and what a package includes

Hours, second shooter, album, travel, how long the gallery takes. The things every couple asks in the first email.

Who you are

They are choosing a person to spend their entire wedding day with. A proper photograph of you and a few honest paragraphs matter more than another portfolio image.

Venues you know

Naming the venues you have shot at is how couples searching for their own venue's name find you, and it is genuine reassurance that you know the light in that barn.

How you work on the day

Unobtrusive or directed, how you handle family groups, what happens if it rains. This is the anxiety underneath every enquiry.

The practical reassurance

Insurance, backup cameras, what happens if you are ill. Rarely asked and hugely calming when it is simply there.

I put my starting price up after eight years of refusing to. Enquiries dropped by about a third and bookings went up, because the third that vanished were the ones I was never going to book anyway.

A wedding photographer in Yorkshire

How it works

From your photographs to a live site

You tell us about your work

Style, what you charge, the venues you love, how you are on a wedding day. One conversation, no forms to fill in for a fortnight.

We write and design it

The right pages built around your photographs, with the galleries sized so a phone on venue wifi still loads them quickly.

You look it over

Change anything you like. It goes live on your own domain when you are happy with it, usually within a fortnight.

It stays current

New season's work, a price change, a venue you have added. Message us and it is done. No extra charge, ever.

Common questions

Things photographers ask before they sign up

Will my photographs be compressed into mush?

No. We size images properly for the web — sharp on a retina screen, small enough that a page loads in a second or two. That balance is a real skill and getting it wrong in either direction is the most common fault we see on photographers' sites, whether they built it themselves or paid four figures for it.

Can I keep my gallery delivery platform?

Yes, and you should. Pic-Time, Pixieset and ShootProof do client delivery and print sales far better than a brochure website should try to. We link to them; we do not try to replace them.

What about the blog? I was told I need one for SEO.

You were told correctly, up to a point. Writing up a wedding at a named venue is genuinely one of the better ways to be found by the next couple booking that venue. Send us the write-up and photographs and we will put it up as part of your monthly cost.

I shoot families and commercial work in the winter too. Should the site say so?

Then the site should say so rather than pretending you only do weddings. Off-season work is what makes the year add up for most photographers, and hiding it costs bookings from people who already like your pictures.

Give couples the page that makes them enquire

£47 a month, everything in, and we swap the galleries whenever the season's work is ready.