A burst pipe is not a considered purchase. Someone with water coming through a ceiling gives you about eight seconds and one question: does this person look like they will actually turn up. Everything on your site should answer that.
Roughly how long a panicking visitor gives a site before going back to the search results.
Home, services, about, area covered and contact. Enough to answer everything, few enough that nobody gets lost.
Design, writing, hosting, domain, security certificate and changes whenever you need them.
Something has burst, something is flooding, and they are not reading. They want a phone number large enough to tap without their glasses, an honest line about how quickly you can get there, and enough signal that you are a real business to stop them ringing the next name down.
We put your number in the header on every page, spell out your callout hours rather than saying twenty-four seven when you do not mean it, and keep the route from landing to dialling as short as possible.
A new bathroom, a boiler on its last legs, a kitchen going in next spring. This person is comparing you against two others and will take days over it.
They want to see finished work, a sense of what things cost, and evidence you have done their job before. So the site carries photographs of real installations, a page that explains how a bathroom fit actually runs week by week, and your Gas Safe registration where a cautious person will look for it.
Written to fit
Leaks, burst pipes, no hot water. Framed honestly, with your real hours.
Makes you fit, warranties you offer, and what a swap involves.
Photographs of finished rooms and a plain description of how a fit runs.
Gas safety certificates explained, for the letting agents who place them in bulk.
If you fit it, it gets its own space, because people search for it by name.
The smaller jobs that keep the diary full between the big ones.
Illustrative customer scenario
An example of the practical outcome this page is describing—not a claimed client testimonial.
I had a one-page thing my nephew made in 2019 with a phone number I stopped using. I kept meaning to sort it. The whole thing took me one phone call and I have had four bathroom enquiries off it since March.
If you want one, we register it and it is included. If you already have one, we point it at the new site and your email carries on working. Either way you own it, and if you ever leave we hand it over free of charge.
We do not move your phone or your email. The site points at whatever you already use.
Send whatever is on your phone and we will use the good ones. If you have nothing, we build the site so it does not look empty, and you can send pictures later.
Cancel from the billing page any time. Your site stays up until the end of the month you have paid for, plus a week.
Tell us about the business and we will write the site. If it is not right, say so and we will change it — that is included, not an extra.