Everyone enquiring has tried before and stopped. The gym membership, the app, the January resolution. What they need from your website is not a list of qualifications — it is evidence that people like them stuck with it and got somewhere.
Transformation photographs work, and they are also the fastest way to look like every other trainer. What converts better is a photograph paired with a real sentence: how long it took, what the training actually was, and what the person was managing around it. Honest beats dramatic, because the reader is measuring themselves against it.
What you offer
The core, and the thing people are pricing up when they land.
Cheaper for them, more per hour for you, and badly advertised by most trainers.
Removes your geography entirely, if you want it to.
Structured blocks convert better than open-ended sessions, because they have an end.
Post-injury, post-natal, GP referral. Specialisms that command a higher rate and get searched by name.
If you are qualified to give it, say so, and say clearly where the line is.
The usual argument is that price should come after the conversation. In practice, leaving it off means half your enquiries are from people who were never going to pay it, and you spend your evenings having the same disappointing phone call.
Putting a real number on — per session, per block, per month — costs you the wrong enquiries and barely touches the right ones. Trainers who do it consistently report fewer enquiries and more clients, which is the trade worth making.
Saying that you mostly work with women over forty, or with runners, or with people coming back from injury, feels like turning away business. It does the opposite.
Specific gets chosen. A forty-five year old who has never lifted a weight reads a general fitness site and sees somebody who trains athletes. She reads a site that names her situation and feels understood before she has spoken to you. That feeling is the entire sale.
Proof
Written testimonials from people who sound like the reader are the most persuasive thing on any trainer's site. We will help you ask for them properly.
Specific beats glowing. Somebody saying they can now get up the stairs without stopping does more than five stars ever will.
Longevity is the strongest signal you have. A client who has stayed three years answers the reader's real question, which is whether this lasts.
Common questions
It is fine while you are there. It disappears the day you move, it ranks for the gym rather than for you, and it does not let you say who you specialise in. Your own site follows you between gyms and keeps its search history.
Most good trainers do, and a site makes referrals work better. When somebody recommends you, the first thing the friend does is look you up. What they find decides whether the recommendation converts.
Not through the site itself. Most trainers already use something for scheduling and we link straight to it, so the site sells and your existing system books.
Then we do not use them. Written results and client quotes work nearly as well and some trainers find them a better fit for the clients they want.
£47 a month, written for you, no contract. Most trainers are taking enquiries off it inside three weeks.