For martial arts clubs, boxing and BJJ gyms

The person reading your website is usually a parent, not a fighter.

Adults find a gym through a mate or a walk past. Junior classes — which for most clubs are the steadiest income there is — are chosen by a mum or dad on a laptop, comparing three clubs, and worrying about entirely different things than you might expect.

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Written for your businessPage count follows the briefPreview before launch

What each of them is actually looking for

A parent, choosing for a child

They want to know that their eight year old will be safe, that the coaches are DBS checked and insured, and that this is not going to be a room full of grown men hitting each other while their child watches.

They want the class times to be findable, the first-month cost to be obvious, and to know whether they need to buy anything before turning up. And more than anything they want a photograph of a junior class in progress, so they can see the kind of place it is. Almost no club website has one.

An adult, choosing for themselves

Completely different anxieties. Am I too old. Am I too unfit. Is everybody there going to be a competitor. Will I get hurt in my first week. Do I have to spar.

The clubs that grow their adult beginner numbers are the ones that say, in plain words, that the first session is technique and fitness, that nobody spars for months, and that half the room is in their forties. That is not softening the club. It is removing the one thing stopping somebody walking in.

Built in

What goes on a club site

A class timetable by age and grade

Juniors, seniors, beginners, advanced. The single most looked-at thing on the site.

Coaching credentials and safeguarding

Governing body affiliation, DBS, insurance, first aid. For a parent this is not a detail, it is the decision.

What it costs to start

Monthly fee, joining fee, whether a gi or gloves are needed and roughly what they cost. Hidden costs are why people do not come back.

Your first session, described

What happens, what to wear, when to arrive, who to speak to. This does more to get somebody through the door than any paragraph about the club's philosophy ever will.

Grading, competing and where it leads

For parents thinking about the long term, and for adults wondering if there is a path.

Where you actually are

Many clubs train in a leisure centre or a unit on an industrial estate. Photographs and directions stop people driving past.

Illustrative customer scenario

An example of the practical outcome this page is describing—not a claimed client testimonial.

We were getting adults fine but the kids' classes were half empty. Turned out parents could not find our times anywhere except a Facebook post from 2022. First term after the site went up we added nineteen juniors.

Head coachCommunity boxing club, Greater Manchester

Asked and answered

Questions clubs ask us

We are a not-for-profit community club. Is £47 a month justifiable?

That is a fair question and only you can answer it. Most clubs find that two extra junior members cover it, and the site also serves as the place funders and the local authority look when they are checking you are a real, run-properly organisation.

Can it handle memberships and payments?

No — it is a business website, not a membership system. If you use one, we link to it. If you take standing orders, we explain how to set one up.

Our coaches change from term to term. Who keeps the page right?

Send us the changes and we update the page. It is included, however often it happens.

Should we show competition photographs?

Some, but not exclusively. A wall of medals speaks to the ten percent who want to compete and can put off the ninety percent who want to get fit and learn something.

Be the club parents can actually find in September

£47 a month, no contract, and we update the timetable every term without charging you for it.

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