For farm shops and farm gate businesses

You are asking people to make a special journey. Give them a reason and a reason to be sure.

Nobody stumbles across a farm shop. Every customer you get has decided, in advance, that the drive is worth it. That decision is almost always made on a phone, days before, and it turns on two things: what you have got, and whether you will definitely be open.

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The seasonal problem no other retailer has

A shop on a high street sells more or less the same things in February as in July. A farm shop does not. Asparagus for six weeks. Soft fruit through the summer. Sweetcorn in August. Pumpkins for a fortnight that makes or breaks October. Turkeys and geese in December.

Which means the single most valuable thing on your website is also the thing that changes most: what is available right now. And because it changes, most farm shops give up on keeping it current, and end up with a site that says strawberries in November.

We deal with that by making it somebody else’s job. Send us a message — a text, an email, a photograph of the blackboard — and the site is updated. There is no charge, no limit, and you do not have to log into anything. It is the difference between a site that reflects the season and one that quietly stops being true in about March.

What we put on

The pages a farm shop needs and rarely has

What is in season now

The most read thing on the site, and the reason somebody decides today is the day to drive out.

Opening hours including the awkward ones

Bank holidays, harvest weeks, the winter shorter hours. Getting somebody to drive twenty minutes to a closed gate is a customer you do not get back.

Where you are, properly

Postcode that actually works in a satnav, what the turning looks like, whether the track is passable in a normal car. Rural addresses defeat mapping apps constantly.

The farm and the family

How long you have farmed it, what you grow, what you buy in and from whom. This is the entire competitive advantage over a supermarket and it deserves a real page.

The café, if you have one

For a lot of farm shops the café is what turns a ten-minute stop into an hour and a bigger basket.

Christmas and events

Trees, turkeys, pumpkin picking, Easter. The dates that carry the year.

Shown as it is

Photographs that do more than a paragraph

The shop itself

So somebody knows what they are driving to and that it is a proper shop.

The fields

The proof behind every word about provenance.

The butchery or deli counter

Where the margin is, and often the reason people come back weekly.

The café

A table by a window sells a whole family outing.

Pick your own

If you do it, this is the most shared photograph you own.

Christmas

Trees and turkeys, photographed last year, working for you all through November.

Practical

What farm shops ask

The broadband here is dreadful. Does that affect the site?

It does not matter. You are not hosting anything or logging into anything — we run it all. If you can send a text message you can keep your site current.

Is it worth it when most of our trade is local and already knows us?

Locals are the base. Growth comes from the town twenty minutes away, and those people will only ever find you by searching. That is what this is for.

We are only open Thursday to Sunday. Does that matter?

Then that is stated clearly, in large type, in more than one place. Limited hours are not a weakness, but a customer who did not know is a lost one.

Can you help with the Christmas rush?

Yes — turkey order deadlines, tree collection dates and the whole December timetable go up in October, which is roughly when people start planning and long before they start ringing.

Be worth the drive, and be easy to find

One conversation to brief us, £47 a month after that, and you keep the site current with a text message.

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