Most electricians we speak to are not short of work in February. They are short of the right work. The domestic callouts keep coming, the rewires and consumer unit swaps go somewhere else, and nobody can quite say why.
Usually it is this. A landlord needing an EICR, a letting agent placing twenty of them a year, a homeowner planning a kitchen — those people are not scrolling a local Facebook group at nine at night. They are searching, they are comparing three names, and they are looking for evidence. Registration body. Public liability. A few jobs that look like theirs. A phone number that does not go to voicemail.
If you have none of that anywhere they can find it, you are competing on price with whoever answers first. If you have all of it on one clear page, you are the safe choice, and the safe choice does not have to be the cheapest.