An extension is the biggest cheque most people write in a decade. They will spend a month deciding, they will look at everything they can find about you, and the builder who feels safest wins — not the cheapest.
We had three quotes. Two were cheaper. We went with the one whose website showed us six extensions they had actually finished, because we could picture ours among them.
What a client told one of our builders, more or less word for word
Everybody has heard the story. The builder who took the deposit and disappeared. The job that ran eight weeks over. The extension that leaked the first winter.
That fear is what you are actually competing against, and it is why the cheapest quote does not automatically win. A homeowner will pay more to feel safe. Your website’s whole job is to make paying more feel like the sensible choice, which it usually is.
Finished work they can look at. A clear account of how you run a job — what happens in week one, who they speak to, how variations get priced. Insurance and any warranty scheme stated as fact. A name and a face rather than a company and a logo.
None of that is clever marketing. It is simply putting the things a nervous person needs somewhere they can find them at ten at night, which is when they are actually worrying about it.
Your work
Single and double storey, with the planning and building control side explained.
The job people search for by name, and often the highest-margin work you do.
For the buyer who has taken on something tired and does not know where to start.
Smaller, quicker, and a good first job with a client who may extend later.
Steels, openings, underpinning. The work that most needs a reassuring page behind it.
Plots and one-offs, if that is your side of the trade.
Client showcase
1 page
One builder we work with has a single page describing a rear extension from first visit to handover — the drawings, the groundworks, the steel going in, the finished kitchen. It is the most read page on the site by a distance. People do not want a brochure. They want to see one job done properly, start to finish, so they can imagine theirs going the same way. We will build you that page from photographs you already have.
Start my websiteBefore you start
Then we write it for that audience — capability, capacity, sectors, accreditations — which reads completely differently from a homeowner-facing site. Say so at the start.
You can, and a rough per square metre range does more good than harm: it filters out the people who were never going to proceed. Plenty of builders prefer not to, and that is fine too.
We use the work without the address, and we never publish anything you have not sent us.
Yes, and it is included. Send the photos and a couple of lines.
Fifteen minutes to brief us, commonly two to three days to go live, £47 a month and no contract at the end of it.