Ask any busy nail technician what they do between clients and the honest answer is type. How much is a full set. Do you do infills on someone else’s work. How long does a lash lift last. Do I need a patch test and how far in advance. Can I bring my daughter. Do you take card. Are you doing anything for Christmas.

None of these are unreasonable questions and all of them have the same answer every time. A website answers them once, permanently, in a place people can find at midnight when they are actually thinking about it — and the messages you do get are from people who have already read the price and want to book rather than window shop.

Salon owners tend to describe the change the same way. Fewer messages, better messages, and an evening back.