For barbershops, one-chair shops and mobile barbers

Someone has just moved into the flats round the corner and is deciding where to get their hair cut.

They will search on their phone, look at three shops, and pick one within about ninety seconds. What they are checking is not complicated: is it open now, what does a skin fade cost, is it walk-in or booking only, and do the haircuts in the photographs look like the haircut they want.

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The whole job

What actually needs to be on a barbershop website

Opening hours that are right

Including the bank holiday you are closed and the Sunday you have started opening. Wrong hours cost you the customer and get you a one-star review from somebody who drove over.

A price list

Cut, skin fade, beard trim, hot towel shave, under-twelves, over-sixties. Every price on one page, because this is the thing people look for first.

Your actual work

Photographs of cuts you have done, not stock images of a model. Customers are matching a picture to what they want to ask for.

Who cuts hair here

In a two or three chair shop, people book a person. Names, faces and what each barber is best at.

Where you are and how to get in

Shops on a parade or up a side street lose people who cannot find the door. A photograph of the shopfront solves it.

Walk-in or booked

Say which, plainly. Half of all bad reviews for barbershops are somebody who turned up expecting the other one.

The Google Business Profile question

Nearly every barber we speak to says the same thing: I have got a Google listing, people find me on the map, why would I need a website?

It is a fair point and the listing genuinely is doing most of the heavy lifting. But two things sit underneath it. The first is that a Google listing with a real website attached ranks better than one without — Google is more confident a business is real when there is a site behind it, and in a town with nine barbershops that difference decides who is in the top three.

The second is that the listing gives someone a phone number and a pin. It does not give them your full price list, your barbers, a gallery of your fades, or the fact you do wedding parties on a Saturday morning before opening. The listing gets you found. The site is what makes somebody choose you over the shop two doors down that also got found.

The cost

One price, nothing else to pay

Per month

£47

Design, writing, hosting, your own domain name, an SSL certificate and every change you ever ask for.

To set up

£0

No build fee, no deposit. You do not pay anything until there is a site to look at.

To leave

£0

No contract and no notice period. The domain is yours and we transfer it free of charge.

Fair questions

What barbers ask before signing up

I use Booksy or Fresha. Is this a duplicate?

No. Those handle the diary and do it well. The site is where somebody who has never heard of you decides you are worth booking, and every booking button on it goes straight to your system.

My prices went up last week. How quickly can the site change?

Message us and they are changed the same day, usually within the hour. There is no charge and no limit, which is the difference between a site that is right and one that has been wrong since 2021.

I am mobile and cut in people's homes. Does that work?

Then the site has a different job — the area you cover, your rates, and reassurance for somebody letting a stranger into the house. We write it that way.

I am not confident with computers. Will I have to manage it?

You never touch it. One conversation about the shop, then a phone call or a message any time you want something changed. There is nothing to log into and nothing to learn.

Be the shop that turns up when someone new moves in

£47 a month, no contract, and your price list changed the day you put it up in the window.

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