When setting up a small business the sense of ambition and enthusiasm wills us to be the best at every facet of the business. Suddenly, the humble bookstore we dreamed about starting wants to challenge Amazon, momentarily forgetting the years of work
The whole point of creating a website, whether it's for your business or a personal site, is to get people to see it. If it's interesting they might buy something or else share it. But writing interesting, informative content is not the whole picture