SEO doesn’t work anymore?Consumer surveys indicate that up to 80% of people begin the search for a new product or service online, and with the exception of people who know exactly what they’re looking for and where to go, a large majority will begin by using a search engine. And the most important thing to note with traffic created in this way is that it has a high conversion rate.
CPC advertising is better?Clearly search engines are a major source of traffic for all websites and if you chose to ignore SEO then the logical alternative would be a focus on cost per click advertising. This is a reasonable strategy and can certainly prove to be effective however its not without issues. Firstly, price. Depending on your niche profitable keywords might be too costly to be worth the investment or provide too high a barrier to entry.
SEO doesn’t have to be expensiveThere are important steps you can take to further the search engine friendliness of your website that only requires an investment of your time. Theses include but are not limited to:
- Researching your industry
- Searching for low competition and profitable key words
- Optimising the content on your website for both SEO and sales/conversion purposes
- Build links through cross promotion and guest posting