Recent constraints placed on the job market, in particular the difficulty securing full time and permenant employment, has inevitably driven more and more people to look towards self employment as a means of making a living.
Of course, this is no easy ticket. Depending on the industry, a small business will likely have a number of competitors all of whom are looking to secure the attention of potential customers, establish a reputation and grow and develop their business – just the same as you.
So in order to get ahead you need to do any one of or all of three things; either do things your competitors aren’t, do it better or do it cheaper.
Whether you can do things better or cheaper will obviously depend on the particular constraints of your industry, i.e. the nature of the work or what suppliers are available in the local area, for example, however when it comes to doing things your competitors aren’t, well this is one are you can and should look towards.
And perhaps the perfect example of this is creating your own website, a true business assett you can use to advertise your products and services, build your reputation, raise awareness of your business/brand, provide informative content to both existing customers and potential customers, expand your business opertaions (by starting an ecommerce service, for example) and of course to conduct day to day business operations.
Of course, a lot of small businesses will already have websites but this shouldn’t discourage you. By creating a website of your own you will at the very least move a step closer to leveling the playing field. However, don’t forget that if only 50% of your competitors have a website then by creating your own page your creating the opportunity for your business to move ahead of those 50%. Seconldly, of the 50% that have a website, it is highly likely that at least some will not be well maintained, optimised or updated so again you have further opportunity to advance within your market.
In closing, creating a website is an inexpensive and truly excellent asset for virtually all businesses, big and small, and by capitalising on your competitors complaceny, reluctance or shortsightedness you can help your business jump towards the front of the queue and become the go to destination in your area, nationally or perhaps even internationally.