Perfect your logo
Your logo acts as a visual representation of your business, your website and or your brand, so its important that your logo is well polished and occupies a position of prominence on your website. The top left of the page is a common placement however this isn’t set in stone. You want as many of your visitors to see your logo as possible because this can be beneficial for developing brand recognition.
Use intuitive navigation
Most websites make use of a primary navigation bar spanning the top of the page whilst secondary navigation structures tend to be a little more varied. Whatever placement you use its important to ensure your menu is clearly visible and most importantly structured in a clear and intuitive way. A confusing menu structure will make it hard for visitors to find what they’re looking for and can result in people leaving your page.
A good start would be to place your primary product or service page first in the menu structure as this is indicative of importance and is likely to be what visitors to your site are looking for. Otherwise, ensure your products and services are grouped together and that your support and contact pages are clearly visible.
Trying to cram too much information into any one page can be an easy mistake to make. Often times we get caught up in the idea that the more information you can provide a potential customer with, the easier it will be for them to decide to purchase a product or service. This is, of course, partly correct however taken to far it can have a negative effect on sales/interaction with your website.
Instead, try to make paragraphs concise and use images or pictures when appropriate and not just because you can. Additionally, ensure that you leave space between the different elements on your page to keep different products/ideas/features separate if they’re not related.
Choosing a colour scheme for your website is not dissimilar to decorating a house in so far as you want to primarily use neutral colours (white or light grey, for example) accented by stronger or more vibrant colours to place emphasis on particular features.
Neutral colours are important for creating a clean and modern look whilst colourful accents help bring life to the page and direct visitors attention to key areas. Its worth noting that your colour scheme should match your logo or any other strong identifying features of your business.
With regards to font choice its almost not what you say but how you say it, of course this isn’t really true but nor is it a trivial decision. Firstly, there is no best font choice however generally your font needs to make the information you’re trying to communicate clear and easy to read whilst also having a positive impact on the overall look of your website.
Next, you need to make sure that your font is large enough to ensure it’s easy to read but not too large that your paragraphs become overly large and disrupt the overall design of your page. It’s also important to state that you shouldn’t employ too many different font families on any particular page as this can give a chaotic or disordered appearance and can also negatively impact load times.
Lastly, its important to note that fonts will appear differently depending on the screen size/device which is used to view them. Consequently, a font which reads nicely on a desktop might not work so well on a mobile with a 9″ screen due to scaling so its worth some experimentation to make sure everything works/looks as intended.