For time pressed small business owners it might appear that a blog offers few, if any, benefits relative to the time investment. However, this isn’t necessarily the case, particularly so if your business has an online component and or your competing for business.
With that said, here are a few ways in which a blog can positively benefit your business:
The addition of new and unique content to your website is among the primary ranking factors of search engine algorithms. Clearly, your business pages can only be as long as required to convey your message to potential customers, so adding a blog is a great way to add content to your page without clogging up the important selling pages. Furthermore, a blog offers you the opportunity to incorporate a large variety of keywords relating to the various aspects of your business.
Creating blog posts and providing free information is a great way to build rapport and create trust with your customers. Additionally, interacting with people who view and comment on your material provides the opportunity to address concerns and also provides valuable access to customer opinion, information which can prove valuable in steering your business.
An important part of successfully conducting business is to help interested parties find your information. Online, businesses have often relied on search engines to provide results, however in this day and age it takes time to rank for relevant and competitive keywords.
Promoting your material on social media can yield almost immediate and impactful results. Platforms such as Twitter and Facebook are the ideal outlets for sharing your information, and should users find it valuable they’ll be able to either share it, furthering its potential outreach, or visit your website and possibly purchase a product or service.
Realistically, creating a blog post will only take a couple of hours per week yet it can offer significant benefits to your business. And the great thing is that material you created last week or last year can still help you to secure new customers and further your exposures.